FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015) is a landmark in New York, New York, and a filming location for Big (1988). Built in 1965-1968, it was designed by Edward Durell Stone & Associates; Emery Roth & Sons.
Location: New York, New York, United States
Verified facts
- Appeared in Big (movie, 1988) — as Toy store where Josh and Mr. MacMillan dance 'Heart and Soul' on the giant Walking Piano
confidence 85/100 · 3 independent sources · SRC-15231, SRC-15232, SRC-15233 - Built 1965–1968
confidence 85/100 · 3 independent sources · SRC-16037, SRC-16664, SRC-17279 - Designed by Edward Durell Stone & Associates; Emery Roth & Sons
confidence 85/100 · 3 independent sources · SRC-16037, SRC-16664, SRC-17279
Evidence & sources
- SRC-15231 — https://movie-locations.com/movies/b/Big.php (Tier 2, reference; retrieved July 2026)
- SRC-15232 — https://en.wikipedia.org/wiki/FAO_Schwarz (Tier 1, reference; retrieved July 2026)
- SRC-15233 — https://www.hollywoodreporter.com/movies/movie-news/fao-schwarz-closed-movies-shot-808853/ (Tier 2, reference; retrieved July 2026)
- SRC-16037 — https://en.wikipedia.org/wiki/General_Motors_Building_(Manhattan) (Tier 1, reference; retrieved July 2026)
- SRC-16664 — https://newyorkoffices.com/building/767-fifth-avenue-the-general-motors-building/ (Tier 2, reference; retrieved July 2026)
- SRC-17279 — https://buildingsdb.com/NY/new-york/general-motors-building/ (Tier 2, reference; retrieved July 2026)
How we verify
Every fact above is independently corroborated by at least two reputable sources and
confidence-scored before publication. Claims that cannot clear that bar are withheld. We show the
street address only for non-residential public landmarks (museums, commercial and civic buildings,
publicly documented filming-location sites); the exact addresses of private residences and any
personal information are structurally barred from publication. Last reviewed .
Frequently asked questions
Where was Big filmed?
FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015), in New York, New York, is a real-world filming location used for Big.
Who designed FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015)?
FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015) was designed by Edward Durell Stone & Associates; Emery Roth & Sons.
Where is FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015) located?
FAO Schwarz flagship toy store, Fifth Avenue, New York (closed 2015) is located in New York, New York.